Privacy Policy

Last updated: January 23, 2013

This Privacy Policy discloses the privacy practices for the PETADVOCATE.net web site (the “Site”). Please review this Privacy Policy prior to using the Site since it may be changed periodically without notice to you.

This Privacy Policy is incorporated into and subject to the terms of our Terms of Use. By using this Site you expressly agree to this Privacy Policy and the Terms of Use and consent to our collection, storage, use and disclosure of your personal information as described herein.

This Privacy Policy only addresses our activities from our servers. Other sites (including those that we link to and third party sites or services that we co-brand) may have their own policies, which we do not control, and thus are not addressed by this Privacy Policy.

(1)  Information That Is Collected.

“Personally identifiable information” is information that would allow someone to identify or contact you, including, for example, your full name, address, telephone number or email address. Some of the information we collect is personally identifiable, while other information is not. When registering with PETADVOCATE.net, we may ask for some contact information, including, but not limited to, your name and email address, which may be personally identifiable. We may also ask for information such as the type of pet you are interested in, which does not reveal your identity.

We may also from time to time obtain both personally identifiable and non-personally identifiable information about you from our affiliates, business partners, contractors and other third parties. The information may include: updated delivery and address information, purchase history, and additional demographic information. In the event of a complaint, we may also receive personally identifiable information about you from other parties in our network or from other users or third parties who may communicate information to us about you in relation to that complaint.

In addition, our servers may automatically collect information about which sites users visit and which pages are viewed within the Site, but in these instances, we do not obtain personally identifiable information about you. We use a feature of your browser called a “cookie” to assign a User ID that automatically identifies your computer when you visit the Site. Cookies are small pieces of information stored on your hard drive, not on our Site. We may also use clear GIFs on some pages within Site. Clear GIFs and cookies make your internet experience quicker and more convenient. You are always free to decline our cookies if your browser permits, but some parts of our Site may not work properly if you do.

Please note that if you provide any information on your own or directly to parties who provide service to our Site or any other sites you encounter on the Internet (even if these sites are branded with our branding), different rules may apply to their use or disclosure of the personal information you disclose to them. We encourage you to investigate and ask questions before disclosing information to third parties.

When you provide information through our Site, the information may be sent to servers located in countries around the world. By voluntarily providing information to us when using the Site, you are consenting to the collection and use of your personal information by us, including the transfer to jurisdictions other than your home country.

(2)  What Organization Is Collecting the Information.

Pet Advocate, LLC (“Company“), owns and operates the Site and is the company that collects information on our Site. Our mailing address is 8200 South Quebec Street, #A3-167, Centennial, Colorado 80112 and our customer service email address is info@petadvocate.net.

(3)  How the Information Is Used and Disclosed to Third Parties.

At PETADVOCATE.net, we are concerned with protecting your privacy. We use the information we collect about you to provide a personalized experience. We may also use it to tell you about special offers that we think you would appreciate if you are subscribed to our newsletters.

We will use the contact information you provide on your registration form to send you information about our Site and some of our partners. If you do not wish to receive future mailings, you can “opt-out” from the actual e-mail.

We use non-personally identifiable information, such as the type of pet you are interested in, for editorial and personalization purposes, and occasionally for other internal purposes, For example, we may show cat owners a certain ad. However, we do not connect it to any name, address or other personally identifiable information. This way we can give you customized information without compromising your privacy.

We occasionally have third party agents, subsidiaries, affiliates and joint venturers that perform functions on our behalf. They have access to personally identifiable information needed to perform their functions, and are contractually obligated to maintain the confidentiality and security of such information. They are restricted from using this data for other purposes, and in any way other than to provide the requested services to PETADVOCATE.net, and may not alter or resell the data.

We may occasionally have third party agents, subsidiaries, affiliates or joint venturers offer promotions on PETADVOCATE.net. You have the option to specifically opt-in to participate in the promotion and share your personal data with these parties and PETADVOCATE.net. These promotions may be in the form of a survey, contest or a separate area offering you the opportunity to enter your data for the specific purpose of participating in that program or promotion. Data collected by these third-parties will be covered under the third-party's privacy policy.

We reserve the right to use aggregated, anonymous data about our users as a group. We may use such aggregated, anonymous data to do such things as operate our Site, enhance our Site, and sell and deliver advertising. For instance, we might report to potential advertisers that a certain percentage of our users are interested in parrot behavior, based on online surveys or other requests.

Except as otherwise described in this Privacy Policy, we do not disclose or release your personal information to third parties without your consent; provided that, to the extent permitted by law, we may use or disclose personal information: (a) as may be required by law; (b) to protect the rights or property of our company, its employees, customers, or end users; (c) to enforce our policies; (d) to respond to claims that a listing of user content violates the rights of others; (e) to protect anyone’s rights, property or safety; or (f) in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

(4)  Updating Personal Information.

You can update your personal information, including changing your subscriptions to our email newsletters and opting out of receiving email about our Site, by sending an email to info@petadvocate.net.

(5)  Our Security Procedures.

We have established and maintain reasonable security procedures to protect the confidentiality, security and integrity of your personally identifiable information. “Perfect security,” however, does not exist on the Internet. Although your privacy is very important to us, due to the existing legal regulatory and security environment, we cannot fully ensure that your private communications and other personally identifiable information will not be disclosed to third parties. For example, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can (and you authorize us to do so) disclose any information about you to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate.

(6)  Other Sites Linked to Our Site.

We are not responsible for the practices employed by sites linked to or from our Site or the information or content contained therein. Often links to other sites are provided solely as pointers to information on topics that may be useful to the users of our Site. We do not endorse, approve, certify or control these sites and we do not guarantee the accuracy of the information presented on any third party site. Please remember that when you use a link to go from our Site to another site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other site, including sites which have a link on our Site, is subject to that site’s own rules and policies. Please read over those rules and policies before proceeding.

(7)  Age Restriction.

The Site and the content therein are intended for use by persons age 13 and older. Anyone under the age of 13 should not provide any personal information to us. We hope this Privacy Policy clarifies our procedures regarding your personal information. We reserve the right to change this Privacy Policy at any time, so please re-visit this page as often as you wish. Questions regarding this Privacy Policy should be directed to info@petadvocate.net.